The Multitasking Myth: Why Juggling Tasks Is Killing Your Productivity🔍 The truth: Sure, we can do two simple tasks at once, like watching TV and cooking. But when it comes to more complex and…May 22, 2024May 22, 2024
Attention Span SOS — Can you focus more than 47 seconds?🔍 𝐀𝐭𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐒𝐩𝐚𝐧 𝐃𝐞𝐜𝐥𝐢𝐧𝐞: Back in 2004, the average attention span of a person using a digital device was 2.5 minutes…Apr 30, 2024Apr 30, 2024
Why We Persist With Unsatisfying Choices — This is the Sunk Cost Effect🤔 So, what is the Sunk Cost Effect? The Sunk Cost Effect is people’s tendency to persist in what they have started/are doing because of…Apr 30, 2024Apr 30, 2024
We live in an increasingly monochromatic world, and that’s not an exaggeration.Look around you; look at the colours. Everything is more muted and subdued. The phenomenon started decades ago and impacts everything…Apr 30, 2024Apr 30, 2024
Emojis Effect: From Fun Symbols to (brand) Communication ToolsThe development of the Internet has introduced new ways for people to communicate together and brands alike. Text-based communication, from…Mar 29, 2024Mar 29, 2024
Meeting frenzy. The impact of too many meetings and how to restore productivityMeetings are vital for organisations and for working in teams. They allow people to discuss, debate and share information. Meetings also…Mar 23, 2024Mar 23, 2024
What are descriptive and injunctive norms and how can these inform an advertising campaign to…In today’s world, it’s no longer a secret that humans pollute and waste resources such as water and electricity. If we continue, this will…Jun 26, 2023Jun 26, 2023
How can the physical characteristics of retail and leisure environments influence consumers?Over the past decades, multiple authors have studied the impact of the retail and leisure environment on consumer behaviour and purchases…Jun 12, 2023Jun 12, 2023
What is brand personality and how can it be used in the marketing of services or products?There is evidence for the existence of brands since 2000 BC (O’Neill, 2015). At that time, they were used to signify ownership. Then…Jan 5, 2023Jan 5, 2023
How do Role Congruity Theory and personality theory help us understand the differences between male…In Australia, women represent 47.4% of employees (Workplace Gender Equality Agency, 2021). Yet, 30.2% of the boards do not have female…Jul 10, 2022Jul 10, 2022
What are the factors to consider in successfully managing teams when the people involved are from…Managing people in a professional context has always been crucial. Today more than ever, with globalization and the 66.2 million…Jun 4, 2022Jun 4, 2022
How does the evidence suggest a manager should go about motivating and remunerating employees from…The world is changing and managers will likely have to lead employees from different cultures. It is also possible that the manager will be…Jun 4, 2022Jun 4, 2022
How Social Identity Theory Influences the Leader-Follower Relationship and Enhances Group…Understanding individuals and how they are socially influenced is a question that many have sought to answer over the centuries. In fact…May 5, 2022May 5, 2022
How organisations LGBT-supportive policies impact discrimination and shape LGBT employees workplace…In the not-so-distant past, discrimination based on sexual orientation was synonymous with professional barring. In the America of the…Apr 9, 2022Apr 9, 2022
Sound Symbolism or The Meaning Behind a Brand NameIn a world where consumers are bombarded with products, services and tons of choices, company names are a way to stand out. Indeed, brand…Nov 26, 2020Nov 26, 2020
Do Chatbots Increase Customer Experience (CX)?Excepted if you’ve been living without the internet for the last couple of years, you couldn’t have missed the excitement around chatbots…Oct 25, 2020Oct 25, 2020
Breizh Cola, a Regional Brand That Stands up to Coca-Cola and PepsiCoIf you are French, you surely have already heard about Breizh Cola. It is a regional Cola produced in Britany, France from which it takes…Sep 23, 2020Sep 23, 2020
